We live each day in the moment, reacting to events and thoughts that occur in real time. Our ‘ultra-connected’ reality means that everyone can access everything, all the time. Whether we’re searching for a venue on our smartphones, whilst out and about; or spending time researching the next holiday on our laptops. It’s up to the business, retailer or organisation to ensure they’re doing everything they can to be on screen at the time the customer needs you.
Google created a great showreel video outlining what we as a planet searched for in 2014. There’s a vast amount we searched for to be inspired, as marketers we should be looking at how we interact with our customers in this way. There are a number of things we can do to inspire people with our services and products, by no means is there a silver bullet, but it does pose a good thinking point. We should be looking to captivate audiences using technology, and showcase the desire rather than the need.
2023 © ApexCreate Blog. All rights reserved.
Recent Comments