Google created a great showreel video outlining what we as a planet searched for in 2014. There’s a vast amount we searched for to be inspired, as marketers we should be looking at how we interact with our customers in this way. There are a number of things we can do to inspire people with our services and products, by no means is there a silver bullet, but it does pose a good thinking point. We should be looking to captivate audiences using technology, and showcase the desire rather than the need.
The top 3 tech trends to watch in 2015 have been identified as: Connected Platforms, Mobile and the Speed of Life (Google, 2015). In terms of ‘Connected Platforms’, we’re talking about “The Internet of Things”, the idea that devices are able to work better together, contributing to platforms for your life. For marketers, this translates into creating better cross-platform experiences, and making relevant recommendations based on preferences. Looking at mobile, our smartphones are getting smarter and we’re using them more and more. According to Millward Brown, on average 151 minutes per day are spent on smartphones, more than on TV or Laptops (Millward Brown, 2014). We know mobile is important, but how are you approaching it? The most effective route is to ensure that your website is responsive, but it’s by no means the end. When creating artwork for your social media pages, you should be considering how it will look on mobiles. Depending on your audience, you might find that mobiles draw more traffic than desktops, nonetheless, it does require planning and it should revolve around location and speed. The final point, ‘Speed of Life’, this relates to how we are getting more demanding. You’ve seen the rise in on-demand footage, such as media owner’s catchup services, but it’s not just online. Searches for “Same day delivery”, doubled February 2014 compared to February 2010 (Google Data, 2014). Consumers expect to get what they want, exactly when they want it. How are you providing for this desire? Whether it’s round-the-clock support, on-demand delivery or a clearer SEO strategy, your service needs to be fast, simple and easy!