Google created a great showreel video outlining what we as a planet searched for in 2014. There’s a vast amount we searched for to be inspired, as marketers we should be looking at how we interact with our customers in this way. There are a number of things we can do to inspire people with our services and products, by no means is there a silver bullet, but it does pose a good thinking point. We should be looking to captivate audiences using technology, and showcase the desire rather than the need.

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