As the name suggests this is where we check the site for spelling, grammatical or punctuation errors. This step seems obvious, yet it’s often overlooked and can have devastating effects on your site. Failure to check this may degrade your brand perception and in some instances loose business. Remember, your website is your digital shopfront, whatever your product, however big or small your organisation is, when people are on your website, your website is all your visitors are going to judge you on. Most browsers should have some form of spell checker built in, so if your content is being added via a CMS these should be OK. However if your content is being added directly into the site’s code, you should use an online tool such as http://respelt.com/ or http://www.spellboy.com/ to check for any mistakes.