It’s important to have some form of analytics setup to ensure you are tracking data around your website’s visitors. Google Analytics is the most commonly used tracking system as it displays lots of data such as visitor numbers, geographic information and behaviour on site.
However, Google Analytics is by no means the only tool available, there are lots of alternatives to choose from and they all have their own benefits over each other. Here is a quick list of some other Analytics Tools:
- Piwik (free)
- Open Web Analytics (free) (heatmaps)
- ClickTale (heatmaps)
- Crazy Egg (heatmaps)
- Mouseflow (heatmaps)
It’s worth taking some time to find one that’s suitable for your needs. You may also benefit from heat maps, which track mouse and click behaviour. While Google Analytics tracks clicks, it won’t show you where visitors have tried to click when it’s not a link. Heat maps can be useful in this instance, as the data would point out a potential improvement for the site.